There is nothing relative about how these behaviours impact on our ability to cooperate based on trust. They are immutable as the law of gravity and this exposes the poison of postmodern neoliberalism - a disasterous experiment in trying to build a global society based on the vices instead of the virtues.We instill these values through a process of socialization that starts with parenting, continues through schooling and then reinforced through personal experience in adulthood.